CCFLOBC retired its old logo and kick-started the rebranding with a logo designing contest. The winning design was created by Tammy Hull, a graduate of the JIBC Community Care Licensing Advanced Specialty Certificate program and a Licensing Officer with Northern Health. See Tammy’s story below:

The story behind the new logo design, by Tammy Hull

My name is Tammy Hull and I am new to the Licensing Officer role. Growing up I was exposed to many types of care facilities; my brother received care because he has Cerebral Palsy and Schizophrenia. It was the combination of all these experiences that shaped my desire to advocate for vulnerable populations. I cannot remember a time in my life when I was not providing information and education regarding my brother’s condition; it just became more detailed as I became an adult. My dream job was to be a nurse and to work with vulnerable populations, it just took a while for me to brave my inner most fears and start nursing school. I started nursing after the death of my oma, as she said her goodbyes to us in hospice she made me promise I would pursue this role and share my heart with others. Once I started nursing I had to work through all those emotions that made me vulnerable to others. This feeling of vulnerability is always in my mind when I work in the role of a Licensing Officer and a Registered Nurse.

My educational background includes Pharmacy Technician, Business Administration with a major in accounting from CNC/UNBC, Dental Assisting, BScn – Nursing from UNBC, Masters of Education and Leadership (Med) from SFU and the first graduate from the Advanced Speciality Certificate in Community Care Licensing through JIBC. I am currently working within an amazing team for Northern Health in the interim position of a Regional Residential LO.

When the logo contest was presented I knew right away this would be a fun and exciting challenge. I love using my creative and artistic abilities at every opportunity. Years ago I opened a scrapbooking store and this was one of the greatest experiences I have had in a job as I was able to craft my days away listening to customer’s life stories and helping them develop meaningful memories that would be passed along through generations.

The inspiration behind the logo started when I read the mission statement, two words caught my attention “networking and fellowship” and immediately I knew the logo had to be round. Through my life I have had the pleasure of being invited to sit in healing circles, friendship circles, and sharing circles. The circles have always represented a safe place to share wisdom and knowledge among colleagues, friends, and clients. The shape would signify the unity among Licensing Officers and the work we do within our communities. I am often inspired by quotes because they allow us to share wisdom by applying the words and experiences to our own lives. A quote by Shari Arison says, “Doing good holds the power to transform us on the inside, and then ripple out in ever-expanding circles that positively impact the world at large”. The creation of the large “C” and the small “c” shaped the circle and represented CCFLO’s name. The size of each “C” represented the size of an adult, a child, and a youth. When I reflected on the vulnerable populations we advocate for, I developed a generic shape to represent the child/ youth and adult populations. By placing the people into the circle it represented the protection we provided through our regulatory profession.

When it was fully assembled I felt it represented our values as Licensing Officers, it symbolized the worth and dignity of persons in care as they are the center of our regulatory practice. I will send you all off with my final thoughts as I reflect on the logo contest and vulnerable populations in care, “Dignity is as essential to human life as water, food, and oxygen. The stubborn retention of it, even in the face of extreme physical hardship, can hold a man’s soul in his body long past the point at which the body should have surrendered it” by Laura Hillenbrand.